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“Investing isn’t easy. If it were then everyone would do it.” This is the view, or version of which, many people inside and outside of the investing world hold to be true. The problem is that many people are so caught up in the idea that it isn’t easy, that they don’t get any further than that realization before they give up on figuring it out.

The goal of meetinvest is to explain investing in a way that everyone can understand. The problem with a lot of other sources of investment information is that they weigh the reader down with financial jargon and make it hard to reach and understand the valuable content they present.

I’ve always felt that just because something is not easy, or instantly easy, does not mean that it is impossible to understand or that it cannot be simplified. Sports like baseball or cricket can be confusing to adults with no experience, but make complete sense to children who have been exposed to the sport from a young age. Languages are also similar in this way, anyone who has tried to learn a new language, including programming languages, can understand how hard it is to start, but also how much easier it becomes once you learn the basics.

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A little understanding changes the game of investing.

In this, the first of the Insight Highlights, I want to talk to you a bit about the WHAT of investing. Head over to the Insights page on meetinvest.com to check out the full in-depth explanation.

There are many different types of investors in the world, but all successful ones share a similarity. They all have a strategy and stick to it. As all scouts learn: “If you fail to plan, you plan to fail”. You cannot just dive head first into investing without having a plan of what you want to do. On meetinvest, we have started by presenting 12 iconic investors and detailing their strategies and formulas for success. Read through them all and select the strategies that fit best for you.

Graham calculates intrinsic value by looking at a company’s assets, earnings, dividends, and financial strength.

As an example, take Benjamin Graham, the “father” of value investing, it only takes a brief explanation of his overall strategy to decide if you like his style. Graham’s strategy focuses on finding companies that are undervalued against its intrinsic value. He calculates intrinsic value by looking at a company’s assets, earnings, dividends, and financial strength. He believed that this was crucial in order to avoid the bandwagon approach to investment.

Remember, great investors do not simply fall from the sky, they are made through hard work and a desire to learn and improve!